Majani Fiat Classic Spreads Cream 240g
Majani's Cremino classic spread cream flavoured with both hazelnut and almond.
The family business began in 1796 in a small workshop, set up by Teresa Majani, which produced high quality chocolates in the shadow of the Basilica San Petronio, the main church of Bologna.
Originally called The Laboratory of Sweet Things (il Laboratorio delle Cose Dolci), the business was so successful that in 1830, the family purchased a larger space at numbers 5 and 7 Via de’ Carbonesi (its present location), which later became known by locals as Palazzo Majani. The family lived upstairs above the first floor workshop, store and tearoom.
Surprisingly (to me), until the end of the 1700s, the aristocracy and clergy only consumed chocolate in a liquid form.
In 1832, the Majani workshop in Bologna became the birthing place for the first piece of solid chocolate in Italy. It was called Scorza (bark, in English) because it looked like the bark of a tree.
Until 1871, Italy was still divided into different states so Guiseppe Majani needed a passport (issued by the Papal State) to travel to Turin in 1856 to purchase the latest steam-driven technology for making chocolate for the aristocracy. Just imagine: He made that trip before the invention of the refrigerator and the automobile.
From there, you might just say that the business took off, becoming a favorite for the city’s social and intellectual aristocracy, earning accolades and medals at exhibitions throughout Europe long before the democratization of chocolate occurred as we know it